Lindstrom kicks off his mini US tour tonight in New York, get there!
+ Chicago on the 30th Jan, followed by San Francisco the night after.
Thursday, 29 January 2009
TEASE + HONESTY = Desire & Trust = Loyalty With Brand
Last night I caught up with Miriam from the Insider's Journal - The Björn Borg Blog. We always get caught chatting
(amongst other things) about social / blogging etc. The conversation was mainly based around what a brand, especially
a clothing / fashion brand should show on their blog, in this case her blog. I backed her up and told her it was great
being this open and transparent, it's the right balance without giving too much away.
I understand this may be a sore point within the creative industries, especially with older CDs / CEOs who maybe don't
understand the power of community and being open, or how that can feed back into the brand in a positive way.
Anyway you get the picture, I could talk for ages about this subject...
but strangely this morning a mutual friend sent me this link... from Walter Naeslunds blog... saying basically the same
thing about the same post and approaches we had been talking about last night.
It's gonna be a very different world in the near future, once this way of thinking is standard. Maybe it will go
round full circle with some form of secrecy being the best strategy, will openness become too obvious? Telling our
ideas on blogs before we've even created them is already here, whatever is next... I look forward to it :-)
Wednesday, 28 January 2009
SOCIAL COMMUNICATION - Quote!
I've been dropping this quote a lot in presentations lately and it's been going down lovely ;-)
I usually bring the name of who said it up after, just to bring it home and add some extra weight.
Tuesday, 27 January 2009
X GAMES - Jon Olsson
With snowboarding taking a back seat over Freeskiing these days, and the X Games taking place last week I thought
I would post a little project I worked on at the end of last year. The video blog for Jon Olsson has been hugely successful,
since December 10th we've had over 700.000 page-views, 150.000 visits, peaking on Sunday with over 14.000 hits.
It's not necessarily the amount of traffic the site has created, but more the amount of comments left I find interesting.
The site was created on a very short timeline, with a small budget where most of it went into creating the back-end.
Last year Jon won the title and this year he missed out coming in 2nd, but a good result anyway for his competing age...
sorry Jon ;-)
There are some design tweaks to sort here and there (scroll being one).
But stay tuned as this is Phase 1 of the project and a much bigger picture ;-)
RVCA - Erin Wasson
I love good collaborations, ones where like-minded people team up to create something passionate, not the ones
where large commercial brands team up with a current cool player to piggyback on their hype... depends who, what etc.
Erin Wasson's collab with über layback San Fran based label RVCA is one such favorite, they compliment each other
perfectly. Released Feb 1st, her natural L.A. bohemian look and style is something I look forward to filtering down
to the streets and beaches this summer :-)
The Spring / Summer 09 release party...
Check Erin's lovely house out if you missed it...
via one of my fav sites at the moment, The Selby ;-)
Sunday, 25 January 2009
TDR - Closes :-(
On Tuesday last week The Designers Republic closed for business :-( The highly influential design company inspired
a whole generation of graphic designers over their 23 years in the game. One thing I always admired about the company
was their refusal to move to London, or open an office there to be closer to their clients and industry. I'm sure there
will be a lot of retrospectives to them this month, so I won't go into the iconic work they have created over the years.
For me the company was never the same after Michael C Place left and set up Build, after helping to create such
an iconic look and style it was hard for them to then find their voice again.
More info and statement from founder Ian Anderson over at CR...
NEW - A glass and a half full production...
After the success of Gorilla, Fallon must be able to get away with anything they want?
This new spot may not be as impactful, but it's still entertaining, engaging and will get people talking.
I also think it will have a huge playground appeal, which is a must when selling chocolate :-)
And if you haven't seen them, check out some of the Gorilla remixes...
ZENITH - Zero G
Limited edition, this is the PVD coated El Primero Zenith Zero-G Multi-Dimensional Tourbillon.
Tuesday, 20 January 2009
OUT WITH THE OLD - In With The New
Bye Bye Bush! He can certainly say he went out on top, the top of a load of shit for someone else to clean up. It's not
gonna be hard for Obama to gain golden points with the people by CHANGING problematic things that are currently in
place. He will move fast to put CHANGE into action, backing up and enforcing his concept and approach.
My main worry is the expectations of the American people maybe too high, but then again any change is good.
The CNN / Facebook collaboration has been really good, this type of technology and pair-ups will now become
the norm. A nice detail is the anchormen / women reading out the Facebook statuses, which you can update in the same
window while you view the live footage, as well as seeing your friends feelings and comments. Clever way for CNN to
get live comments / feedback on their coverage and big it up back to the viewers.
I will see what info is around tomorrow / today regarding it, but the power of social networking is vast.
Obama throwing out the garbage...
T-MOBILE - Life's For Sharing
This is a prime example of a brand making the most out of the credit crisis, developing their humanistic payoff and
approach, utilizing and associating themselves with FUN ideas ;-)
Although borrowing from the flashmob concept that took place in Grand Central a couple of years back, T-Mobile
kill it in this piece of guerilla adverting. 350 recruited dancers + PR value = priceless!
Monday, 19 January 2009
TERRY RICHARDSON - Raw Start
Terry Richardson created a style and look I like to call raw, which through the 00s has been so copied and almost
become overused, especially in editorial / fashion. When you see his work these days, it still has that edge and
beauty (just more shinny maybe). Check this clip above where he talks about the start of his career. Sticking with
the style after being ridiculed shows real passion and dedication to something you believe in. Nice one Terry ;-)
MINDFLEX - Think It, Move It, Believe It
Although this looks a bit hit or miss, I do believe there is more scope in this technology / idea. Also by using these
methods of concentration, over time it should have vast results on how products are made and how we interact with
them. This is another example of sci-fi creating shifts in technology, human behaviour and our everyday world around
us. Over greater time this may also lead to a evolutionary shift in how our mind and brain powers work, hopefully...
if you believe ;-)
Sunday, 18 January 2009
TONY HART - Dies Aged 83 :-(
For 50 years Tony Hart inspired children to create art all over the UK, me being one of those. I can't even imagine
how many creatives working today he has probably inspired in some way and how that inspiration has been filtered
into the things we see around us? A sad loss! More info...
Friday, 16 January 2009
ID MAGAZINE - Boy's Own
Following on from the post on Tuesday (scroll down) about the Boy's Own / Firmament collaboration.
ID this month (Feb 09 issue) features an article about the project. Download it here...
Subscribe to:
Posts (Atom)