via youtube.com
Monday, 12 April 2010
Friday, 9 April 2010
Thursday, 1 April 2010
24:hours feat. AZARI & III - SATURDAY - 3/4/2010
Saturday looks like it's gearing up to be a proper Easter slammer when we have special guests AZARI & III joining
us from Toronto, Canada. If you've been living under a rock for a while and haven't heard their floor-filler tracks:
HUNGRY FOR THE POWPER or RECKLESS WITH YOUR LOVE... now is your chance to get some on the
dance-floor this weekend! The tracks were put out last year on genre busting labels I'm a Cliché & Permanent
Vacation respectfully, both of which continue to push the limits with every quality release. Whether you're an
old school house head or disco know it all... expect to be moved! Open minds welcome ;-)
Sunday, 28 March 2010
Wednesday, 24 March 2010
Tuesday, 23 March 2010
Friday, 19 March 2010
Adidas Originals: Womens LookBook 2010
This is a smart way to reach people virally with your products! A little different from most fashion promo videos.
But why can't you click through to the adidas page with the product info and explore them more?
And why doesn't the YouTube version also have such a product click through feature? Surely you would reach more
people and continue the experience...
All in all a good idea which just needs a little more development and continuation, but then again maybe there is
some reason for not going all the way? I'm sure this type of thing will become quite standard soon, my mind starts
jumping how I could adapt this to some of the brands I work with, but make better ;-) Thanks adidas!
VIV Mag: iPad Interactive Magazine
Wow! This is the shape of things to come!
Check out the first VIV Mag Interactive Feature Spread - iPad Demo here...
Wednesday, 17 March 2010
NEW Volkswagen iPhone app - Think Blue. Challenge
After the success of the previous Volkswagen GTI racing iPhone app, comes this one for the Polo, with a focus on
car efficiency this time, or rather how efficient you are as a driver... how bad do you drive? How can you save petrol etc?
I doubt this app will have the same amount of downloads though, we're see who wants to drive efficiently...
I may end up eating my words... gonna check it out now for playability :-)
But it will bring attention to one of the main assets of the car. And all cars soon I'm sure!
Previous app case below...
Tuesday, 9 March 2010
Friday, 5 March 2010
Penguin's Upcoming iPad Books
via youtube.com
Go Penguin! Heritage brand (publisher) really adopting technology ;-)
Kids will never want to see a traditional book ever again and bedtime stories...
will be a whole different event! How will they fall asleep if they are interacting?
Really looking forward to this type of user experience though :-)
Monday, 1 March 2010
Thursday, 25 February 2010
Paul Rand - Logo Thoughts & Tribulations
Wednesday, 24 February 2010
Best Buy - E-Cycle
The environment, green, recycling approach is a strategic approach that many brands are jumping on at the moment.
Doing something good and talking about it, should have a positive effect within consumers minds... leading them to
be part of that brand, movement etc. All brands in the near future will have such a positioning of some sort... making
it the norm or standard. One problem brands have is continuing to talk about it, or making it stick in some way...
often a brand has spent years marketing and advertising other benefits of a company or product... thus becoming
known for those (good or bad)... Explore Brand Tags...
What I like about Best Buy and what they are doing with their Greener Together e-cycling program, is the fact they
are now starting to really get behind this concept and market it, although having it in place for a year now. I guess
it's hard to put such a program in place, from a logistics and cost perspective. But the idea that you can bring in your
old electronic goods, even if bought elsewhere is definitely a good idea worth talking about. I'm sure it is a problem
many people face when moving house or having an annual clear-out etc. Knowing your old stuff will go to the right
place then feeds back to the consumer in a positive way and leaves a feeling of doing good from both parties.
People want to be part of something good! And make a difference! Involve them ;-)
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