FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 8 September 2009

IMMERSION / PLAYFACE - Gaming Emotion



Came across this beautifully shot movie above by photographer Robbie Cooper today. Gives a lovely pure yet
raw look at how kids faces appear and their emotions while playing video games. It reminded me of the resent
campaign for Sony PS3 Japan, Playface below, more glossy and obviously not as raw... but still shot and lighted
beautifully by Timothy Saccenti. Who over the last few years has made a fluid transformation from underground
music photographer to shorts/promo director and now into the world of advertising. Watch out for him in the near future!


Not such an original idea (I've even pitched this concept to a couple of clients) but both clips are great in their own
right... mainly due to the emotional concept and direction. It's a great example of advertising being inspired by art and
humanistic, natural effects due to the product and experience. But Sony should have gone for the raw approach ;-)

Monday, 7 September 2009

Y-3 adidas - Fall / Winter 2009 collection




Y-3 always have a great digital online presence... simple, engaging and the ability to view the products in detail.
Does it need to have share options? Probably not if you want to keep something exclusive ;-)


Tuesday, 1 September 2009

BEAUTIFUL - Ólafur Arnalds Music Video



I've had a huge interest for half my life in mixing sound to visuals, by where the sound creates the visuals.
Over the years there has been various things like this that has popped up, but none so simply beautiful as this.
I would love to know if there is science and math behind this, relating to colour, key and cords? As technology
advances it won't be long until we get this style of effects in the iTunes visualizer, I hope ;-)

Directed by Esteban Diácono

BANKSY BRISTOL EXHIBITION - £10 million into the city's economy!


The homecoming exhibition of Bristol boy Banksy finished yesterday in Bristol. I was lucky enough to catch it last
month and have to say it's probably one of the best exhibitions I've ever seen. Braving the rain in a queue for 1.5 hours,
sometimes reaching 6 hours long, the show did not disappoint with many of the pieces made especially for this
one-off homecoming exhibition. See the promo clip here...

A couple of things that made it great, for one thing it was free, so attracted a far wider audience who maybe aren't
your usual art goers. The wide spectrum of ages, from kids to grannies... great for kids to see the animated
animals which are a reflection on animal rights and where food comes from. You could take photos (without flash)
thus spreading the exposure to friends, family and the world! Also by making it free it created quite a shift of posters
and books in the gift shop. Smart move!

More amazing facts below...






- £10 million into the city's economy and doubled the turnover of a number of local businesses.

- Over 12 weeks more than 300,000 people, around 4,000 each day, matching the museum's own annual number of visits.

- Visitors queued come rain or shine for between two and six hours to see more than 100 works.

In a statement sent by text message, Banksy said: "It's nice to see it's been so popular but it makes me a bit suspicious.''

See why in the full article...

BANKSY BRISTOL EXHIBITION - Video...




Thursday, 27 August 2009

RANKIN - Retrospective Exhibition







Love him or hate him, Rankin has definitely made his mark in the photography world. It's been his portrait imagery
which has really stood out over the years, photographing everyone from Madonna to the Queen.
I caught one of his exhibitions in the late nineties and was blown away by the way he had managed to capture stars
and icons like you'd never seen them. Using his platform which is Dazed & Confused, which he set up with Jefferson
Hack... many years ago now, he created the opportunity to photograph everyone current at the time, past and future.




iFOUND - New ffffound.com app


If you are a fan of the ffffound.com site (as many creatives are) now you can get your inspiration on the go ;-)

Wednesday, 26 August 2009

ART & COPY - Advertising & Inspiration


Art & Copy is a powerful new film about advertising and inspiration. It reveals the work and wisdom of some of the
most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually
unknown outside their industry. Really wanna see this!

Tuesday, 25 August 2009

THE INFORMERS - Movie finally out now


Caught this movie last night having waited ages for the release it seems. The Informers is a Bret Easton Ellis
story of emotional disconnection and moral decay, set in 1980's LA. Great cast, cinematography and soundtrack!

Thursday, 20 August 2009

AR TUBE MAPS - iPhone Augmented Reality




Saw this last month and came across the website for acrossair yesterday! This App kicks ass and is a huge shift
for how people interact within their environment. The world will be an odd place when we start walking around wearing
strange glasses and bringing up info on buildings, products, people... everything? Map also available for NYC ;-)

WORLD OF AN INTERN - Now give them a job yo!


Crispin Porter + Bogusky interns deliver a just for fun rap as their internship starts winding down.
This seems a good push for Enertia Bikes as well!

Wednesday, 19 August 2009

GROLSCH BLOCK PARTY + VICE AFTER PARTY - Friday!



It's that time of year again, this Friday it's time for the Grolsch Block Party again!
Vice will be throwing the after party with 24:hrs backing up Alexander Robotnick, amongst others!

Friday, August 21st
Grolsch Block Party Closing Party
Münchenbryggeriet, Torkel Knutssonsgatan 2, 118 25 Stockholm
Doors open: 10PM - 3AM

Line-up:
LIVE:
Sweat.X (ZA)

DJs:
Alexander Robotnick (IT)
24:hours Soundsystem
Club 80's DJs
DJ Galliano
Leif Wademark
Pauli Sudra

Grab your ticket at:
WESC, Kungsgatan 66
Adidas Originals (Bruno), Götgatan 36
Björn Borg (Skrapan), Götgatan 78
Björn Borg, Sergelgatan 12-14

The second batch of tickets will be released at noon on Thursday at
T-Shirt Store (Skrapan), Götgatan 78

BOOM!

Tuesday, 18 August 2009

DRUNKALIZER - iPhone App



Some fun to be had with this! And when you've run out of laughing at yourself,
start recording people without them knowing ;-) Get it free from the iPhone App Store!

BACK TO BLOG!

Well it's been sometime since my last post, this is due to various reasons:

1 - Gave it a rest! I found I'd talked about most things in terms of strategic thinking and was repeating myself.
2 - Too busy to blog. Have had some major projects that needed my full attention. Coming soon!
3 - Summer Holidays. Had some lovely trips here and there!
4 - Been away a lot on various work related events.
5 - My Hard Disk died :-( nearly back to how I had it, minus some files unfortunately, must back-up more ;-)

Over the next couple of weeks I'll be posting what I've been up to, as well as new creative stuff...
and things that may be a bit older, but well worth a mention.

Hold tight ;-)