FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Wednesday, 29 April 2009

SOFT FURNISHINGS - Peter Saville & Nick Knight - The Interviews...

The Soft Furnishings project/shoot (Peter Saville's Erotic House story for the July issue of Wallpaper*) has been
taking place over the last couple of days. Also with a LIVE feed now. I've caught bits here and there, it's been interesting
listening to Saville work behind the scenes and his collaboration (again) with Nick Knight. But like most shoots there's
a fair share of sitting around, while prep and chats take place. 

I'm really looking forward to catching the printed images in the magazine in July, I have a lot of respect for these 2 creatives, 
Nick Knight and the way he pushes the boundaries of photography. And Saville for his meticulous thought process, 
detail and references. I might take this back when I see the images... but at the moment this feels more like
a homage to Guy Bourdin, who basically invented this style of photography and brought it into fashion and advertising.
Still love this concept though and a great idea to broadcast it like this, openness and insights will be the norm very soon.
The end result will look very Peter Saville in a way ;-) Big-up!

Also interesting how more and more LIVE feeds are popping up, I can't get enough, whatever they are.
I did one last month which had some tech faults but was still hugely popular, more based around an event. 
Seems like LIVE feeds will become very mainstream. 

Soft Furnishings is still LIVE now if you are awake and reading...

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