Last year I posted a piece about George Lois slamming the Esquire digital cover... catch it here...
Now Esquire has gone one step further with their Augmented Reality issue. This is definitely a brave move by the
magazine and is a way for them to move with the times and have presence in an interactive way. I guess they still
have a large core subscription market, so this is a good way and different way from other magazines of bringing
those readers online slowly, rather than just going full-on into an online version. I like the fact that you will get new
content (extras) by using the AR elements. The magazine becomes more interactive than just a look or read...
I look forward to experiencing this, it conjures up many ideas this concept can be applied to ;-) got any ideas?
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