FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Monday, 23 November 2009

Esquire - The Augmented Reality Issue

Last year I posted a piece about George Lois slamming the Esquire digital cover... catch it here...

Now Esquire has gone one step further with their Augmented Reality issue. This is definitely a brave move by the
magazine and is a way for them to move with the times and have presence in an interactive way. I guess they still
have a large core subscription market, so this is a good way and different way from other magazines of bringing
those readers online slowly, rather than just going full-on into an online version. I like the fact that you will get new
content (extras) by using the AR elements. The magazine becomes more interactive than just a look or read...

I look forward to experiencing this, it conjures up many ideas this concept can be applied to ;-) got any ideas?

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