FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Wednesday, 27 January 2010

Will Twitter Crumble Under the Apple Tablet’s Weight?

We’re still a couple of hours away from Steve Jobs taking the stage to unveil Apple’s tablet, but Twitter

appears to already be feeling the weight, with timeline delays hitting the service this morning.

As of 11:00am ET, timeline delays for many users have swelled to 4-5 minutes. That means the whole “real-time”

aspect of using Twitter for breaking news is out of play at the moment, which is especially damaging on a day where

so much breaking news is expected (Obama’s State of the Union address also airs tonight).

Of course, such issues are far from undocumented in the brief history of Twitter. It was a little more than two years

ago that a Steve Jobs keynote at Macworld brought down Twitter, then in its infancy. Oh, how times have not really

changed that much.


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