I haven't tried this, but if the app and experience works well, it's a winner.
There have been some good cases recently of print & digital integration...
this is a good mix of engagement, involvement, experience and a bit of fun ;-)
FILTERED > by Gregory James Brown
- FILTERED...
- is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.
Thursday 10 March 2011
Volkswagen - Test Drive in Print Ad
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