FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 7 February 2012

Red Hot Chili Peppers’ go interactive ‘Look Around’

We've seen more and more interactive music videos popping up in the last year or so,
this new one from the Red Hot Chili Peppers is a nice engaging entry for the band into this
arena. Fans and users control which band member they see and can interact with the rooms 
to find hidden behind the scenes footage.

YouTube has had a limited form of interactivity for a while, but I can see these type of
executions becoming more wide spread within YouTube and other social networks in the 
near future.

You can get more footage and a link to their iPhone app on their site HERE...

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