is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.
I didn't think I'd ever be posting any Samsung tech, projects or communication here... but I like this, it's a bit of a different approach, for phone communication anyway. I've had an an eye on some of the collaborators involved for a while, so it's nice to see more work from them here, that's probably why I like it. About the Project Our potential for human expression is huge, but at some point technology started getting in the way of our passion. We’ve been so busy tweeting and texting, we may have accidentally left behind what makes us human. The Noteworthy Project documents a series of projects that examine what happens when communication is made by hand. About the Emoticon Project This series of short documentary films explores handmade communication by asking six artists to rethink emoticons. Directed by Oscar-nominated and Sundance-winning filmmaker Jessica Sanders.
Don't you just love it when two things you like (or people) come together? There are many collaborations around these days, some are very smart and some brands have become very strategic in their formular for collaborations... but this can sometimes come off as forced, copied or formulated. For me this feels like a good collaboration, following on from the Kaws project last year, brand building for the future of Hennessy. I hope I can get my hands on one of these bottles :-) There is also a Converse tie-in with this project, but perhaps that takes it a little too far, or at least for me I don't really understand the connection? You can find more about the Converse part online.
