There are many collaborations around these days, some are very smart and
some brands have become very strategic in their formular for collaborations...
but this can sometimes come off as forced, copied or formulated.
For me this feels like a good collaboration, following on from the Kaws project
last year, brand building for the future of Hennessy. I hope I can get my hands
on one of these bottles :-)
There is also a Converse tie-in with this project, but perhaps that takes it a little
too far, or at least for me I don't really understand the connection?
You can find more about the Converse part online.
This collaboration is part of the Hennessy - Never Stop Never Settle project...
http://www.neverstopneversettle.com
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