FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Monday, 3 September 2012

Futura VS Hennessy

Don't you just love it when two things you like (or people) come together? 
There are many collaborations around these days, some are very smart and
some brands have become very strategic in their formular for collaborations...
but this can sometimes come off as forced, copied or formulated. 

For me this feels like a good collaboration, following on from the Kaws project 
last year, brand building for the future of Hennessy. I hope I can get my hands 
on one of these bottles :-)
There is also a Converse tie-in with this project, but perhaps that takes it a little 
too far, or at least for me I don't really understand the connection?
You can find more about the Converse part online.

This collaboration is part of the Hennessy - Never Stop Never Settle project...

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