FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 11 June 2013

Apple - authentic by design

A nice branding intro animation kicked off the Apple WWDC 2013 tonight. Although the

conference didn't necessarily introduce anything big that we didn't know was coming,  
this statement gets to the roots of the Apple brand and why they do what they do.  
The reinforcement of brand message sets them apart from the others, for me anyway! 

The move from user experience to human experience is something which has been
slowly maturing in the last year or so. We're set to hear a lot more from brands aliening
themselves to the values and interests of people, hopefully!

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