FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 17 March 2009

WUW SIXTHSENCE - The Future, Coming Soon!

We've evolved over millions of years to sense the world around us. When we encounter something, someone or
some place, we use our five natural senses to perceive information about what is facing us. That information helps
us make decisions and chose the right actions to take in a situation. But arguably the most useful information that
can help us make the right decision is not naturally perceivable with our five senses, namely the data, information
and knowledge that mankind has accumulated about everything and which is increasingly all available online.
Moreover, Information is confined traditionally on paper or digitally on a screen. 'WUW' attempts to free information
from its confines and releases it into the world, seamlessly integrating it with the physical world.

Our behaviour and how we interact in the world around us is changing everyday, if you like this type of thing also check this...

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