This is a smart way to reach people virally with your products! A little different from most fashion promo videos.
But why can't you click through to the adidas page with the product info and explore them more?
And why doesn't the YouTube version also have such a product click through feature? Surely you would reach more
people and continue the experience...
All in all a good idea which just needs a little more development and continuation, but then again maybe there is
some reason for not going all the way? I'm sure this type of thing will become quite standard soon, my mind starts
jumping how I could adapt this to some of the brands I work with, but make better ;-) Thanks adidas!