FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Friday, 19 March 2010

Adidas Originals: Womens LookBook 2010

This is a smart way to reach people virally with your products! A little different from most fashion promo videos.
But why can't you click through to the adidas page with the product info and explore them more?
And why doesn't the YouTube version also have such a product click through feature? Surely you would reach more
people and continue the experience...

All in all a good idea which just needs a little more development and continuation, but then again maybe there is
some reason for not going all the way? I'm sure this type of thing will become quite standard soon, my mind starts
jumping how I could adapt this to some of the brands I work with, but make better ;-) Thanks adidas!

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