FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 27 April 2010

50 Years of Dr. Martens

Dr. Martins turned 50 this month and to mark the occasion they've stepped up their presence with some activities
to raise the heritage again and connect with new audiences. They've asked 10 artists to record their version of a cult
classic track which represents the spirit of the people who've worn DM's over the past 50 years. And also asked 10
directors to make videos for each of the tracks.

Nothing new concept wise, but nice content. But with such a history and fan base over the years it would be good
to somehow let fans interact and participant in the anniversary, everyone has a story with this brand.

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