FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 27 April 2010

Stefan Sagmeister - TVC

I seem to remember Sagmeister showing this at OFFF last year in Lisbon. I'm pretty sure he had nothing to do
with the Absolut ads in the latter of 2009... as it came under a lot of diss from the creative industry, due to various
reasons I won't go into now. Not that he invented this typography in situ style, but he did really reinvent it and make
it his own (which many designers jumped on in their work) Anyway I'm glad this is finally out and to see him moving
into other mediums with this typography style ;-) This will probably appeal more to non-creatives, designers etc are
probably subconsciously sick to death with seeing this type of typographic solution :-(

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