Well now there are some new ones, this time with a focus on speed...
The making of...
It's been a real trend of the last year or so to make advertising more transparent by showing how things are made, in
the actual ad itself. This trend I see appearing more and more everyday, which I personally don't have a problem with,
due to brand transparency. But generally it does start to be a formated idea :-(
But in the case above, Google Chrome Speed Tests are tests! So it really fits in the concept to have how it's done
and a more behind the scenes look. This also makes a usually very technology based product much more humanistic
and interesting and appealing to a wider audience. Great job!!!
More info on how fast it is HERE...
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