FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Monday, 10 May 2010

Google Chrome Speed Tests - SPEED

You may remember the Google Chrome tests from the end of last year? SEE HERE...
Well now there are some new ones, this time with a focus on speed...

The making of...

It's been a real trend of the last year or so to make advertising more transparent by showing how things are made, in
the actual ad itself. This trend I see appearing more and more everyday, which I personally don't have a problem with,
due to brand transparency. But generally it does start to be a formated idea :-(

But in the case above, Google Chrome Speed Tests are tests! So it really fits in the concept to have how it's done
and a more behind the scenes look. This also makes a usually very technology based product much more humanistic
and interesting and appealing to a wider audience. Great job!!!

More info on how fast it is HERE...

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