FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Friday, 9 September 2011

I Am The Suit - 101

The new direction for the French Connection AW11 advertising has a nice fresh approach 
in it's art direction and communication and should help raise the brand profile again.

One interesting part to this campaign, is where the creative has come from. The new UK
based agency 101 started up their shop in January 2011 and is essentially a breakaway
from Fallon London. The creative team is responsible for era-defining campaigns including
Sony's "Balls" and Cadbury's "Gorilla" and Eyebrows."
Expectations are high!

More clips on the French Connection YouTube channel ;-)

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