FILTERED > by Gregory James Brown

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is a blog dedicated to showing inspiring creative from around the world. ART / DESIGN / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative Director currently living and working in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus now lies within more meaningful advertising and brand experiences, helping brands to realise their position by creating strategies, driving brand direction, raising brand profiles, assisting brand vision, and pushing core values.

Thursday, 1 September 2011

Sexy Fingers





























One way to engage people and draw attention / awareness to a heavy, important issue is...
MAKE IT FUN!!! Add simplicity and good interaction (a game maybe) and you should have a winner.


In this this new AIDES campaign for Rapid HIV testing, the message is simple;
one finger is enough to play, but also to get tested for HIV.


Check it out and try the game, it's harder than it looks.

SITE HERE...



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