FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Thursday, 1 September 2011

Sexy Fingers

One way to engage people and draw attention / awareness to a heavy, important issues is...
MAKE IT FUN!!! Add simplicity and good interaction (a game maybe) and you should have a winner.

In this new AIDS campaign for Rapid HIV testing, the message is simple;
one finger is enough to play, but also to get tested for HIV.

Check it out and try the game, it's harder than it looks!


No comments: