FILTERED > by Gregory James Brown
- is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful advertising and brand experiences, helping brands to realise their position by creating strategies, driving brand direction, raising brand profiles, assisting brand vision, and pushing core values.
Friday, 9 September 2011
The new direction for the French Connection AW11 advertising has a nice fresh approach
in it's art direction and communication and should help raise the brand profile again.
One interesting part to this campaign, is where the creative has come from. The new UK
based agency 101 started up their shop in January 2011 and is essentially a breakaway
from Fallon London. The creative team is responsible for era-defining campaigns including
Sony's "Balls" and Cadbury's "Gorilla" and Eyebrows."
Expectations are high!
More clips on the French Connection YouTube channel ;-)
Thursday, 1 September 2011
One way to engage people and draw attention / awareness to a heavy, important issue is...
MAKE IT FUN!!! Add simplicity and good interaction (a game maybe) and you should have a winner.
In this this new AIDES campaign for Rapid HIV testing, the message is simple;
one finger is enough to play, but also to get tested for HIV.
Check it out and try the game, it's harder than it looks.
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