FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday 19 February 2013

This Means This. This Means That.

Within my design education, many years ago now, a topic I always found interesting was
semiotics. I believe it to be of great benefit to any creative or marketing person working
professionally, or student. It often strikes me that more people don't know about semiotics 
and have never heard the term. I'm not saying that you can't be insightful or a good designer
without knowing about the subject (that would be snobby) but it will certainly add to a skill set.

I asked and got this book for xmas, to top up on the subject as there aren't so many books
about the subject. It will form the main chunk of a talk I'm giving next month to 60 people, 
my biggest group so far. I'll be posting any relevant and useful things while reading ;-)

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