FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Thursday, 10 February 2011

The Most Expensive Indian Film Ever!



What it lacks in story it seems to make up for in comedy action. Has anyone seen this film?

The Future of Art - an immediated autodocumentary


























The Future of Art from KS12 on Vimeo.

Art is often a reaction to the world we live in and as the world around us is shifting, not just in terms of technology
but also within behaviour, it's really exciting to see how the art world is embracing and experimenting within it.
Not that artists are new to embracing technology, but there are much more possibilities opening up. It's interesting to
see how these individual perceptions and technologies are illustrated and explored within the art world.
Art often influences the advertising world (amongst other fields) due to style, original techniques and thinking,
I look forward to seeing more artistic reactions to the behavioral shifts to the world we are currently moving more into.
On the other hand, I like my classics so I imagine that original thinking and simplicity will be most influential to me.
One of the best things about art is that it's open to interpretation.

This is a great little documentary that doesn't try to answer all the questions, but rather bring them to the table.
A lot of great and influential speakers/artists in there as well ;-)
I'm not sure if I totally agree with Aaron Koblin and his opening line about time, maybe he has more time than most?

Wednesday, 9 February 2011

Back to blog...



































Well it's been sometime since my last blog post! After a lovely extended Xmas and New Year holiday in Morocco...
we're well into 2011 now, it's almost like there wasn't any holiday or even a 2010. Where does the time go?
But being busy is a good thing ;-)

Thanks to all my readers/viewers in the world. The most interesting thing I've found is that I now have more
visitors from Australia, jumping up to number 2, below the US but just ahead of Sweden and the UK. Thanks Oz!

During my time away from blogging I've immersed myself in a lot of reading, 2010 in reflection and all the
fantastic predictions for 2011 and beyond. In January social media was ablaze with brands, forums and individuals
sharing and blogging like crazy. I decided to take the opposite approach and let everyone try and shout over each other...
opting to look for my own 2011, based on where we've been, 2010, industry innovations, social and people shifts... etc.

Mico-blogging has also sucked me in more, my iPad makes it a much easier way to view content faster and keep
informed, since July last year my UX with the device has shifted (tablets will change behavior a lot, but in time)
but my Read It Later apps have come more into play, resulting in a good way to store links but making it harder
to finish longer articles :-( I hope to reverse this habit this year, somehow.

2011
Apart from reading up on many different subjects lately, I've been rather busy with work projects and private
projects, some of which I will showcase here in the next few months.
And, as well as focusing on all the new creative inspiration and innovation stuff (as usual), I'll also be revisiting
and clearing out my blog folder (the vast collection of planned but never realized links) from over the years, to then
post the most creative, interesting and still valid things.
If time is on my side, or even not, I will endeavor to post more, realising the personal value of a blog again...
remembering why I originally started to blog, with or without visitors.

Anyway enough about me, check out this cool vid from London NYE...



When I first saw this after the holidays, my first impressions were...

1) Wow! Amazing! I miss London (well sometimes maybe)
2) WTF, 10 minutes of fireworks! Why didn't they give the money to charity or something/someone in more need?
3) Well, London and the UK are in need. After the hard y€ar or so, everyone can do with cheering up right?
Plus, this works as a great PR tool for the city of London, keeping it on the world map. The 2012 Olympics are just
round the corner, London needs those tourists!

Have a great 2011, more posts coming, speak soon ;-)

Wednesday, 15 December 2010

Pot Noodle - CHAV Xmas Dinner


A different spin on Christmas dinner, directed at CHAVS. Spot by AKQA.

Friday, 10 December 2010

Disney - 100 Million+ Page Likes on Facebook



In September 2009 I gave a presentation where I talked about the rise of Disney and the vision Walt Disney had.
I've talked about this subject before on this blog, how and why the brand has been so successful throughout the
years. Back in September 2009 it was even more relative, somehow it all connects to the milestone hit last weekend.

See older blog post HERE...

Yes Disney may have more than 200 official brand, property and character pages today...
But maybe this is something other brands with many products can research and learn from.

Monday, 8 November 2010

THE ABSOLUT ART COLLECTION


WOW! Really looking forward to seeing this collection...
even though it won't be ready until 2012 :-(

Thursday, 4 November 2010

INFLUENCERS (FULL VERSION)

When I saw the trailer for this last month, I thought I would have to wait and
catch it at a film festival, or buy it on DVD. Nice to now see it so quickly ;-)

Looking forward to seeing more clips, seems this could be much longer...
A full documentary would be nice :-)

Tuesday, 26 October 2010

Kanye West - Runaway (34 minutes of epic)






































Kanye West, love his music or hate it... I really like the fact that not only is he pushing himself musically
but visually as well. Not anything new within the history of music, but within his genre he really stands out a lot
with a more artistic approach, which over time has seen his profile grow and should keep him relevant for longer.

Caught this YouTube clip this morning, it was on 645,291 views, tonight it's jumped to 1,647,977!
With Gaga reaching 1 billion YouTube views, these type of big (pop) numbers are something to get used to.

This epic visual opera definitely beats the usual bling approach! Directed by Kanye, written by Hype Williams.

Wednesday, 13 October 2010

Influencers - Documentary Trailer


PES - Curates YouTube Homepage



Into animation and film? Check out Youtube tips and highlights from master stop-frame animator PES...

Die Antwoord - Evil Boy (Explicit Version) NEW VIDEO + Album Release



Over the last year or so Die Antwoord have taken over the interweb with their DIY attitude and style.
During the summer the South African outfit hit the US playing Coachella, resulting in an even bigger fan base.
Now comes the latest shock value video... Evil Boy, with the debut album released today titled $0$.
Expect to here a lot more about this lot!!! Even if you don't like the music, they got the right formula!!!

If you haven't seen or heard them before there's plenty of interviews worth a watch on YouTube.
The early videos, check em' out below...







































The album $O$ is now on Spotify ;-)

Tuesday, 12 October 2010

Jona Lewie for IKEA

I've always liked this track by Jona Lewie and this is a nice collab / connection
for IKEA, but it's destroyed the track for me :-( bringing it to the mainstream.

BUT... You'll (STILL) Always Find Me In The Kitchen At Parties!!!

Wednesday, 6 October 2010

Google Goggles (Update) iPhone App

A taste of the future and things to come.
This will develop into something great... either by Google or someone else.
But it still has a big wow factor if you think about the technology ;-)

Monday, 20 September 2010

Abby Road LIVE feed...






























Watch tourists and fans bring chaos to North London traffic...
http://www.abbeyroad.com/visit

This is a nice simple way to promote a landmark or business... if you have heritage use it and involve people.
The clever thing here is that people were already there doing it, this live feed lets us join in on their fun.

You don't have to wait long until 4 people try to replicate that famous album cover.