is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.
Cult Filmmaker Harmony Korine On His Cinematic Beginnings...
I once walked out of a Harmony Korine film. You might be able to guess which one? Not 'Kids' though! That saying I've liked most of his films and I think he is an important credit to film making today and the indie film scene in general. Film should take you on a roller coaster and make you ask questions, make you think about difficult issues and take you places you've never been before, even if you don't wanna go there. His films and scripts over the years have certainly done that! Full text after the jump HERE... His latest film - Spring Breakers - Teaser 2 - HD
I didn't think I'd ever be posting any Samsung tech, projects or communication here... but I like this, it's a bit of a different approach, for phone communication anyway. I've had an an eye on some of the collaborators involved for a while, so it's nice to see more work from them here, that's probably why I like it. About the Project Our potential for human expression is huge, but at some point technology started getting in the way of our passion. We’ve been so busy tweeting and texting, we may have accidentally left behind what makes us human. The Noteworthy Project documents a series of projects that examine what happens when communication is made by hand. About the Emoticon Project This series of short documentary films explores handmade communication by asking six artists to rethink emoticons. Directed by Oscar-nominated and Sundance-winning filmmaker Jessica Sanders.
Don't you just love it when two things you like (or people) come together? There are many collaborations around these days, some are very smart and some brands have become very strategic in their formular for collaborations... but this can sometimes come off as forced, copied or formulated. For me this feels like a good collaboration, following on from the Kaws project last year, brand building for the future of Hennessy. I hope I can get my hands on one of these bottles :-) There is also a Converse tie-in with this project, but perhaps that takes it a little too far, or at least for me I don't really understand the connection? You can find more about the Converse part online.
Adam Buxton's Party Pom Pom video clip directed by Dougal Wilson. A catchy tune and snapshot from the perspective of a child gamer of today. I bet the kids love this, which drives the parents up the wall ;-)
I've been meaning to post this for a while, if you have an hour this is well worth watching. If you don't have an hour, find an hour to watch it all the way through! You will definitely gain something if you work in the fields of creativity and marketing. Although this is a Google project, it's not really about Google. The main thing to gain from the film and project is the combination of a good idea or concept working in unison with a technology or emerging technology to create better communication or even better... connecting people and connecting to people with more value. With almost two decades of online communication, digital ads are still being used to
simply inform more than they're being used to connect, engage or entertain.
Project Re: Brief is a great experiment whereby Google partnered with five of the
brightest "old-school" legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web, for 4 global brands... Coca-Cola, Volvo, Alka-Seltzer, Avis.
This experiment to re-imagine what advertising can be and push the boundaries of
how creative ideas and our technology can work hand in hand is a great example of
new world advertising. For people that have worked within digital communication
for sometime, the key benefits and insights are not necessarily new, but there are
still more clients and companies that are still treating banners as traditional static
advertising or un-engaging forced messaging. More people are on the web, surfing
content and being engaged, so the need to create better ads is now a must.
The full potential of the internet has yet to be realised, where it will be in 10 or 20
years is just a guess, but advertising in some form will be present. One thing for sure
is that products and services will be more individually communicated, something we're
just seeing the light of now. But to get to better digital communication with better
values which mean more to people, we must inspire and inform clients and companies
of the changes and how to engage with costumers of today and tomorrow. There're
behaviours, buying habits and values have already shifted, so the main question at the
moment and everyday, has to be the one below...
I'm surprised the basis for this project hasn't been done before, re-imagining older concepts in a modern world. I hope Google do more, the insights you can get from the original idea creators are lessons many creatives tend to bypass these days.
Lee Clow shares his thoughts on what makes a genius, icon, and maverick and provides great insight into how intensity, passion, and desire led him to the successful career he has today. He touches on his working relationship with Steve Jobs and how the experience impacted his life.
Another interactive music video, this time by Sam Sure and Giacomo. A simple idea that pulls the user into a interactive 3d video with street scene glimpses of London. Nothing new technology wise here, but the simplicity of functionality mixed with user curiosity and smart editing makes a haunting visual soundtrack that just works in combination.
Fashion photographer and filmmakerJacob Suttonswaps the studio for the slopes of Tignes in the Rhône-Alpes region of south-eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes. The electrifying film sees Hughes light up the snow covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher.
