FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Wednesday, 22 October 2008

SAMSUNG - Where To Next Then?

To promote the new Pixon Camera Phone, Samsung has commissioned photographer Nick Turpin to take street
shots around Europe, every day for the next 28 days. The subject of each photograph will be determined by votes 
made by visitors to the website.
Every time Turpin posts up a new image, visitors will have two hours to click on any aspect of the image that they
feel should form the subject matter of his next shot. In the first pic, predictably, most people clicked on the delivery
man’s backside, so the next picture’s subject will be ‘bottom’.

This is a great way for the visitors to truly interact and create the route (story) making your vote count! 
The design I find a bit dodgy, but big up - Lean Mean Fighting Machine for the concept!

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