FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 21 October 2008

VOLVO - Ocean Race, Rush!

Experience Rush...
The challenge: Expand the reach of what is normally a fairly niche sponsorship - a sailing competition - and link a 
car brand, Volvo, to a water-based sport. The solution: A nine-month-long interactive, "choose your own adventure"
video tied to the carmaker's name sponsorship of the Volvo Ocean Race. The global sailing competition is held every
three years and lasts almost a year.
This is a nice piece of interactive, with good use of video and editing to pull-off the adventure,
look forward to experiencing the next phases. More Info...

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