Experience Rush...
The challenge: Expand the reach of what is normally a fairly niche sponsorship - a sailing competition - and link a
The challenge: Expand the reach of what is normally a fairly niche sponsorship - a sailing competition - and link a
car brand, Volvo, to a water-based sport. The solution: A nine-month-long interactive, "choose your own adventure"
video tied to the carmaker's name sponsorship of the Volvo Ocean Race. The global sailing competition is held every
three years and lasts almost a year.
This is a nice piece of interactive, with good use of video and editing to pull-off the adventure,
look forward to experiencing the next phases. More Info...
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