Tuesday, 19 May 2009
Monday, 4 May 2009
RECESSION MARKETING - T-Mobile do it again
T-Mobile continue their campaign by again putting focus on key strategic approaches (of the time) by bringing people
together for fun experiences and more importantly the concept of sharing the experience, because Life's For Sharing.
This works on so many levels and is tapping into key principles of the moment which attract people and thus feeds
back into the brand. The happy, fun element is a big part of this as people want an escape from money and
job depression, or from not knowing what fate is around corner. This time people were invited to the event, rather
than a pop-up flash-mob, this attracted over 13,000 people.
Add teaser trailers and the idea you will be part of something BIG, plus put the ad in a commercial break for Britain's Got Talent
on a Saturday Night and all the elements add up. Huge production level here, but the final cuts will be spread into
other European markets. Nice one Saatchi & Saatchi!
Final thought, does McCartney really need any more royalties?
Wednesday, 29 April 2009
SOFT FURNISHINGS - Peter Saville & Nick Knight - The Interviews...
The Soft Furnishings project/shoot (Peter Saville's Erotic House story for the July issue of Wallpaper*) has been
taking place over the last couple of days. Also with a LIVE feed now. I've caught bits here and there, it's been interesting
listening to Saville work behind the scenes and his collaboration (again) with Nick Knight. But like most shoots there's
a fair share of sitting around, while prep and chats take place.
I'm really looking forward to catching the printed images in the magazine in July, I have a lot of respect for these 2 creatives,
Nick Knight and the way he pushes the boundaries of photography. And Saville for his meticulous thought process,
detail and references. I might take this back when I see the images... but at the moment this feels more like
a homage to Guy Bourdin, who basically invented this style of photography and brought it into fashion and advertising.
Still love this concept though and a great idea to broadcast it like this, openness and insights will be the norm very soon.
The end result will look very Peter Saville in a way ;-) Big-up!
Also interesting how more and more LIVE feeds are popping up, I can't get enough, whatever they are.
I did one last month which had some tech faults but was still hugely popular, more based around an event.
Seems like LIVE feeds will become very mainstream.
Soft Furnishings is still LIVE now if you are awake and reading...
Tuesday, 28 April 2009
Thursday, 23 April 2009
GORILLAZ - The Making Of... Documentary
Fan or not, this documentary gives good insight into the made up band that made it big. Plenty of behind the scenes
footage and special guest musical talent, even Dennis Hopper pops up. Catch the full thing here...
Tuesday, 21 April 2009
PHILIPS - A Moment In Time.
A short film from Adam Berg and Stink Digital, for the launch of Philips Cinema 21:9 LCD TV. Visit here.
Advertising Agency: Tribal DDB, Amsterdam, Netherlands.
Cool how they have integrated the making of into the experience. I'm sold!
Friday, 17 April 2009
RON ARAD - New Work
Ron Arad has always reminded me of the crazy artist type (especially when you hear him speak about his work).
I guess that is why his product design stands out from the usual, he has a different approach, attitude and education.
Go see his work for yourself, you can catch the exhibition of his new work at the Timothy Taylor Gallery, London.
Until the 9th May 2009.
Thursday, 16 April 2009
WIN WIN WIN - 24:hrs/AWB competition
Sweden only sorry :-( Win a pair of sunglasses and exclusive guest-list places ;-)
Tuesday, 14 April 2009
THE FUTURE - Visions For 2019
Just came across this vision from Microsoft labs for 2019. If you can imagine it, it can be created ;-)
The content in the clip feels based a lot on current innovations in technology, so the building blocks are already there.
I predict (and hope) more amazing and unimagined things for 2019, this feels more like 2012 ;-) I hope!
Tuesday, 7 April 2009
BOXER ROBERT - Tweets
With most people stuck all night in-front of their computers these days, forgetting and missing their favourite TV
shows etc... what better way to keep reminded of the best TV on than by Boxer Robert. If you live in Sweden you
may have also seen his twitter feeds in banners on various websites and portals. Happy Birthday Robert, 10 this year!
AEROPLANE - The it producers hit STHLM - Wednesday ;-)
Fashion disco hits Stockholm in the form of the current golden hit makers with crossover potential, Aeroplane.
Aeroplane is a Belgium based Dj – Producer duo named Stephen Fasano and Vito Deluca. Their music is a mix of
psychedelic guitars, pop keys, melancholic waves, disco beats & catchy basslines. They released their 1st 12" in
2007 "Caramellas/Aeroplane" on Eskimo Recordings. They immediately got positive reactions from the biggest DJ's
and producers due to their fresh & different sound. From the success of their 12"'s, they were asked to remix artists
such as: Cobra Dukes, Das Pop, Lindström, Cut Copy, Grace Jones, MGMT, Bloc Party, Friendly Fires, etc…
Aeroplane are currently in the studio to record there already very anticipated album.
Monday, 30 March 2009
BIG AIR GUITAR - Jon Olsson Super Sessions (Test)
Sign-up to see the LIVE Big Air Guitar competition, with the world's best Free-Skiing stars. Tomorrow night...
from the Jon Olsson Rock Party. Sorry, but you will not be able to view the event from Scandinavia. Laws :-(
The image above should be a countdown widget that will then turn into a LIVE stream. If just an image, wrong country :-(
More info... here >
and here >
Saturday, 28 March 2009
EARTH HOUR - Tonight!
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