AR TUBE MAPS - iPhone Augmented Reality

Saw this last month and came across the website for acrossair yesterday! This App kicks ass and is a huge shift

for how people interact within their environment. The world will be an odd place when we start walking around wearing

strange glasses and bringing up info on buildings, products, people... everything? Map also available for NYC ;-)

WORLD OF AN INTERN - Now give them a job yo!

Crispin Porter + Bogusky interns deliver a just for fun rap as their internship starts winding down.

This seems a good push for Enertia Bikes as well!

GROLSCH BLOCK PARTY + VICE AFTER PARTY - Friday!

It's that time of year again, this Friday it's time for the Grolsch Block Party again!

Vice will be throwing the after party with 24:hrs backing up Alexander Robotnick, amongst others!

Friday, August 21st
Grolsch Block Party Closing Party
Münchenbryggeriet, Torkel Knutssonsgatan 2, 118 25 Stockholm
Doors open: 10PM - 3AM

Line-up:
LIVE:
Sweat.X (ZA)

DJs:
Alexander Robotnick (IT)
24:hours Soundsystem
Club 80's DJs
DJ Galliano
Leif Wademark
Pauli Sudra

Grab your ticket at:
WESC, Kungsgatan 66
Adidas Originals (Bruno), Götgatan 36
Björn Borg (Skrapan), Götgatan 78
Björn Borg, Sergelgatan 12-14

The second batch of tickets will be released at noon on Thursday at
T-Shirt Store (Skrapan), Götgatan 78

BOOM!

DRUNKALIZER - iPhone App

Some fun to be had with this! And when you've run out of laughing at yourself,

start recording people without them knowing ;-) Get it free from the iPhone App Store!

BACK TO BLOG!

Well it's been sometime since my last post, this is due to various reasons:

1 - Gave it a rest! I found I'd talked about most things in terms of strategic thinking and was repeating myself.

2 - Too busy to blog. Have had some major projects that needed my full attention. Coming soon!

3 - Summer Holidays. Had some lovely trips here and there!

4 - Been away a lot on various work related events.

5 - My Hard Disk died :-( nearly back to how I had it, minus some files unfortunately, must back-up more ;-)

Over the next couple of weeks I'll be posting what I've been up to, as well as new creative stuff...

and things that may be a bit older, but well worth a mention.

Hold tight ;-)

Sorry I'm Late - Tomas Mankovsky

Tomas Mankovsky (formally of Fallon London) has created this lovely piece of stop-motion. Watch out Pes!

YouTube - Home Page

It's always hard for agencies to create their own sites. Too many options and ideas, paid work takes priority etc.

It's usually better to outsource it if you can. This homepage for BooneOakley.com is definitely a refreshing approach!

FRIDAY 22/5/09 - 24:hrs & Felix Martin (HOT CHIP)

Info & invite here...

RECESSION MARKETING - T-Mobile do it again

T-Mobile continue their campaign by again putting focus on key strategic approaches (of the time) by bringing people

together for fun experiences and more importantly the concept of sharing the experience, because Life's For Sharing.

This works on so many levels and is tapping into key principles of the moment which attract people and thus feeds

back into the brand. The happy, fun element is a big part of this as people want an escape from money and

job depression, or from not knowing what fate is around corner. This time people were invited to the event, rather

than a pop-up flash-mob, this attracted over 13,000 people.

Add teaser trailers and the idea you will be part of something BIG, plus put the ad in a commercial break for Britain's Got Talent 

on a Saturday Night and all the elements add up. Huge production level here, but the final cuts will be spread into

other European markets. Nice one Saatchi & Saatchi!

The other event...

Innovative brands will save the day...

Final thought, does McCartney really need any more royalties?

FOR BETTER SOUND...

Via Rory Phillips...

SOFT FURNISHINGS - Peter Saville & Nick Knight - The Interviews...

The Soft Furnishings project/shoot (Peter Saville's Erotic House story for the July issue of Wallpaper*) has been

taking place over the last couple of days. Also with a LIVE feed now. I've caught bits here and there, it's been interesting

listening to Saville work behind the scenes and his collaboration (again) with Nick Knight. But like most shoots there's

a fair share of sitting around, while prep and chats take place. 

I'm really looking forward to catching the printed images in the magazine in July, I have a lot of respect for these 2 creatives, 

Nick Knight and the way he pushes the boundaries of photography. And Saville for his meticulous thought process, 

detail and references. I might take this back when I see the images... but at the moment this feels more like

a homage to Guy Bourdin, who basically invented this style of photography and brought it into fashion and advertising.

Still love this concept though and a great idea to broadcast it like this, openness and insights will be the norm very soon.

The end result will look very Peter Saville in a way ;-) Big-up!

Also interesting how more and more LIVE feeds are popping up, I can't get enough, whatever they are.

I did one last month which had some tech faults but was still hugely popular, more based around an event. 

Seems like LIVE feeds will become very mainstream. 

Soft Furnishings is still LIVE now if you are awake and reading...

BRUNO - Get Ready!

GORILLAZ - The Making Of... Documentary

Fan or not, this documentary gives good insight into the made up band that made it big. Plenty of behind the scenes

footage and special guest musical talent, even Dennis Hopper pops up. Catch the full thing here...

PHILIPS - A Moment In Time.

A short film from Adam Berg and Stink Digital, for the launch of Philips Cinema 21:9 LCD TV. Visit here.

Advertising Agency: Tribal DDB, Amsterdam, Netherlands.

Cool how they have integrated the making of into the experience. I'm sold!