FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 24 February 2009


The long awaited, much hyped style/fashion magazine LOVE was released the end of last week, published by Condé Nast.
With Katie Grand at the helm, formally editor-in-chief at Pop, she has promised a 'back to reality' approach with a ban
on size zero models amongst other things, hence the launch cover. I haven't seen a copy yet but really looking forward 
to seeing if Love can live up to the outstanding disruptive Art Direction set by Pop.

But on release the magazine has gained a lot of negative and controversial press from within the design industry and
the high street due to the vast amount of adverts and advertising and it's unoriginal front cover. The cover is almost a
direct copy of an NME cover from 2 years ago, same model but with different colours and typography. Check it here...

Personally I don't really care if it is a copy, this is much better, taking the concept and turning it into a more artistic
approach. And what better way to create hype and press on a launch of a magazine than with a little controversy ;-)

Above is the Colette shop window, created for the launch. Lovely!

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