LOVE MAGAZINE - The New Pop?

The long awaited, much hyped style/fashion magazine LOVE was released the end of last week, published by Condé Nast.

With Katie Grand at the helm, formally editor-in-chief at Pop, she has promised a 'back to reality' approach with a ban

on size zero models amongst other things, hence the launch cover. I haven't seen a copy yet but really looking forward 

to seeing if Love can live up to the outstanding disruptive Art Direction set by Pop.

But on release the magazine has gained a lot of negative and controversial press from within the design industry and

the high street due to the vast amount of adverts and advertising and it's unoriginal front cover. The cover is almost a

direct copy of an NME cover from 2 years ago, same model but with different colours and typography. Check it here...

Personally I don't really care if it is a copy, this is much better, taking the concept and turning it into a more artistic

approach. And what better way to create hype and press on a launch of a magazine than with a little controversy ;-)

Above is the Colette shop window, created for the launch. Lovely!