FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Wednesday, 4 February 2009

SNOW TAGGING - Quick Hit Branding Blitz

Innovation for me is not just about creating the latest technology, it's about creating something new, maybe an idea 
or utilizing a concept quickly, or with a lack of money or in unique situations etc. Like this idea by Curb for the sports
channel and lifestyle brand Extreme. Taking advantage of the current odd weather to hit the UK, they've been quick to 
blitz London, that is key here. Although not a new idea on the slopes, taking it and hitting an urban environment like
London, which doesn't get snow is a bit clever. Snow is directly connected to the brand, so the idea becomes tight.

Coming out of a tube station and walking your usual route to and from work, but seeing these logos in different
places will have an emotional effect, which should create a bond if you live the extreme way and deffiently create word
of mouth for those not in the know. And best of all, all the advertising space is for free ;-)

1 comment:

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