SNOW TAGGING - Quick Hit Branding Blitz

Innovation for me is not just about creating the latest technology, it's about creating something new, maybe an idea 

or utilizing a concept quickly, or with a lack of money or in unique situations etc. Like this idea by Curb for the sports

channel and lifestyle brand Extreme. Taking advantage of the current odd weather to hit the UK, they've been quick to 

blitz London, that is key here. Although not a new idea on the slopes, taking it and hitting an urban environment like

London, which doesn't get snow is a bit clever. Snow is directly connected to the brand, so the idea becomes tight.

Coming out of a tube station and walking your usual route to and from work, but seeing these logos in different

places will have an emotional effect, which should create a bond if you live the extreme way and deffiently create word

of mouth for those not in the know. And best of all, all the advertising space is for free ;-)

Full story via CR...