FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Sunday, 22 February 2009


True words here from Alex Maclean of Airside. This clip is from April 2008 and although this approach has been
talked about in many ways, convincing clients may still be an uphill struggle. By focusing on innovation and new 
channels this may cost more budget but the exposure and effect within consumers minds should gain results if done
in the correct ways. I'm currently working with and researching relationship brands, where innovation is one key to this.

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