Best Buy - E-Cycle

The environment, green, recycling approach is a strategic approach that many brands are jumping on at the moment.

Doing something good and talking about it, should have a positive effect within consumers minds... leading them to

be part of that brand, movement etc. All brands in the near future will have such a positioning of some sort... making

it the norm or standard. One problem brands have is continuing to talk about it, or making it stick in some way...

often a brand has spent years marketing and advertising other benefits of a company or product... thus becoming

known for those (good or bad)... Explore Brand Tags...

What I like about Best Buy and what they are doing with their Greener Together e-cycling program, is the fact they

are now starting to really get behind this concept and market it, although having it in place for a year now. I guess

it's hard to put such a program in place, from a logistics and cost perspective. But the idea that you can bring in your

old electronic goods, even if bought elsewhere is definitely a good idea worth talking about. I'm sure it is a problem

many people face when moving house or having an annual clear-out etc. Knowing your old stuff will go to the right

place then feeds back to the consumer in a positive way and leaves a feeling of doing good from both parties.

People want to be part of something good! And make a difference! Involve them ;-)