FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Wednesday, 24 February 2010

Best Buy - E-Cycle

The environment, green, recycling approach is a strategic approach that many brands are jumping on at the moment.
Doing something good and talking about it, should have a positive effect within consumers minds... leading them to
be part of that brand, movement etc. All brands in the near future will have such a positioning of some sort... making
it the norm or standard. One problem brands have is continuing to talk about it, or making it stick in some way...
often a brand has spent years marketing and advertising other benefits of a company or product... thus becoming
known for those (good or bad)... Explore Brand Tags...

What I like about Best Buy and what they are doing with their Greener Together e-cycling program, is the fact they
are now starting to really get behind this concept and market it, although having it in place for a year now. I guess
it's hard to put such a program in place, from a logistics and cost perspective. But the idea that you can bring in your
old electronic goods, even if bought elsewhere is definitely a good idea worth talking about. I'm sure it is a problem
many people face when moving house or having an annual clear-out etc. Knowing your old stuff will go to the right
place then feeds back to the consumer in a positive way and leaves a feeling of doing good from both parties.

People want to be part of something good! And make a difference! Involve them ;-)

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