New Balance step up their digital presence with a fun project created by Mother New York, in collaboration with
Swedish film director Jesper Kouthoofd. Very Swedish art direction in the movies and a fun iPhone app which is
apparently the world’s first audio/visual alarm clock. A new movie is added everyday, there's also some nice graphs
and stats related to who's asleep and who's not... but I hope this project develops, there is a lack of interaction
and participation at the moment I feel. Nice job on the whole though ;-) Explore the project yourself...
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