FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 23 February 2010

New Balance - 365 Project / iPhone App

New Balance step up their digital presence with a fun project created by Mother New York, in collaboration with
Swedish film director Jesper Kouthoofd. Very Swedish art direction in the movies and a fun iPhone app which is
apparently the world’s first audio/visual alarm clock. A new movie is added everyday, there's also some nice graphs
and stats related to who's asleep and who's not... but I hope this project develops, there is a lack of interaction
and participation at the moment I feel. Nice job on the whole though ;-) Explore the project yourself...

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