Those of you who have worked with digital projects/agencies for sometime, totally understand the main points
in this clip and have done for many years. What's good about this clip is all the main topics are covered and gives
insights into how the new agency (all agencies) should operate internally and how they should also steer the client
into understanding the new working ways to obtain great solutions. As the world has changed and how we function
in it also (as consumers)... the processes in creating good, engaging and unique creative must also change.
Fortunately the day and mindset of traditional vs digital has now disappeared (nearly) with traditional agencies now
understanding that technology plays a huge part in creating solutions today. But it's not the idea!!! It's a channel,
a platform or a part of the idea, adding to the creative solution and client brief or problem ;-)
Understanding is the first step into making change ;-) Seth has the solution and wise words (as usual)
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