FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 9 February 2010

CAT London 2009: The New Creative Rock Stars

Those of you who have worked with digital projects/agencies for sometime, totally understand the main points
in this clip and have done for many years. What's good about this clip is all the main topics are covered and gives
insights into how the new agency (all agencies) should operate internally and how they should also steer the client
into understanding the new working ways to obtain great solutions. As the world has changed and how we function
in it also (as consumers)... the processes in creating good, engaging and unique creative must also change.

Fortunately the day and mindset of traditional vs digital has now disappeared (nearly) with traditional agencies now
understanding that technology plays a huge part in creating solutions today. But it's not the idea!!! It's a channel,
a platform or a part of the idea, adding to the creative solution and client brief or problem ;-)

Understanding is the first step into making change ;-) Seth has the solution and wise words (as usual)

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