FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Thursday, 10 June 2010

Tuesday, 8 June 2010

Canal+... The Closet

Forgot about this ad from the end of last year... this has to win a Cannes Lion...

Oui?

Posted via web from Greg's posterous

Monday, 7 June 2010

Thursday, 3 June 2010

This Is Swedish Snus





A website (hub/platform) aimed at helping the USA to know all about Swedish Snus. More updates coming soon!




CREDITS:
Concept & Art Direction: Abby Norm
Digital/Online production: ACNE Production
Directors: Philip & Bez

STHLMVII - This Sunday

Speaking of Ben Drury yesterday, I'm very happy that he will be here in Stockholm this Sunday as part of STHLMVII.
It's a mix of football matches (between creative types and the cooler retail shops) here in Stockholm,
mixed with some creative guests talking about, um - creative things. All hosted by Nike Sportswear!



This will be a lot of fun I'm sure. More info HERE...

Wednesday, 2 June 2010

Emoticon War: You use too many emotions!


Crazy rocks!

Wired Sells 24,000 iPad Apps in One Day


Wired magazine app has been one of the most highly anticipated of all the magazine apps, released last week...
the app has achieved record purchases. To put it into perspective... GQ has sold 57,000 copies of its iPhone and
iPad apps combined over the past six months. It makes sense though, as the core readers all have an iPad.

UNKLE - Where Did The Night Fall

I've been meaning to post this for a while. Lovely AD from Ben Drury and photographers Warren du Preez and
Nick Thornton Jones. Haven't listened the album yet but heard it's more on the raw rock, indy, psychedelia tip.






















































Tuesday, 11 May 2010

Lack Of Airspace - During The Ash Attack


A visualisation of the northern European airspace due to volcanic ash attack.

Posted via web from Greg's posterous

Monday, 10 May 2010

Google Chrome Speed Tests - SPEED

You may remember the Google Chrome tests from the end of last year? SEE HERE...
Well now there are some new ones, this time with a focus on speed...



The making of...


It's been a real trend of the last year or so to make advertising more transparent by showing how things are made, in
the actual ad itself. This trend I see appearing more and more everyday, which I personally don't have a problem with,
due to brand transparency. But generally it does start to be a formated idea :-(

But in the case above, Google Chrome Speed Tests are tests! So it really fits in the concept to have how it's done
and a more behind the scenes look. This also makes a usually very technology based product much more humanistic
and interesting and appealing to a wider audience. Great job!!!

More info on how fast it is HERE...

Tuesday, 4 May 2010

Terry Richardson - Shoots Jersey Shore



Amusing shoot here where Terry Richardson photographs the lads from Jersey Shore... CLIP...
For Interview Magazine, also featuring the modeling talents of Bar Refaeli.

Wednesday, 28 April 2010

Tuesday, 27 April 2010

Stefan Sagmeister - TVC


I seem to remember Sagmeister showing this at OFFF last year in Lisbon. I'm pretty sure he had nothing to do
with the Absolut ads in the latter of 2009... as it came under a lot of diss from the creative industry, due to various
reasons I won't go into now. Not that he invented this typography in situ style, but he did really reinvent it and make
it his own (which many designers jumped on in their work) Anyway I'm glad this is finally out and to see him moving
into other mediums with this typography style ;-) This will probably appeal more to non-creatives, designers etc are
probably subconsciously sick to death with seeing this type of typographic solution :-(

50 Years of Dr. Martens




Dr. Martins turned 50 this month and to mark the occasion they've stepped up their presence with some activities
to raise the heritage again and connect with new audiences. They've asked 10 artists to record their version of a cult
classic track which represents the spirit of the people who've worn DM's over the past 50 years. And also asked 10
directors to make videos for each of the tracks.

Nothing new concept wise, but nice content. But with such a history and fan base over the years it would be good
to somehow let fans interact and participant in the anniversary, everyone has a story with this brand.