FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Friday, 15 August 2008

BLOGGING - The 4 c's

If you have a blog or have a client that wants a blog, before going ahead, take into account
the 4 c's! COMMUNITY / CLARITY / CONTENT / CONSISTENCY. If you or your client can't
deliver all of these, don't bother. It may be your job to talk the client out of it, so use this simple
model to explain why not, otherwise you will be to blame when they wonder why it isn't working
for them ;-) ''But why isn't is working, I thought it was cool to have a blog, you didn't do it right, bye bye''

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