BLOGGING - The 4 c's

If you have a blog or have a client that wants a blog, before going ahead, take into account

the 4 c's! COMMUNITY / CLARITY / CONTENT / CONSISTENCY. If you or your client can't

deliver all of these, don't bother. It may be your job to talk the client out of it, so use this simple

model to explain why not, otherwise you will be to blame when they wonder why it isn't working

for them ;-) ''But why isn't is working, I thought it was cool to have a blog, you didn't do it right, bye bye''