FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Thursday, 21 August 2008

FOR GOD - Guerilla Marketing / Scam

Something rather funny, but also very controversial has just come to light in Sweden. The company 
that make the machine you push when wanting to cross the road, have come out and said that the 
iconology is actually a well-known Christian symbol... referring to that there is only one path to God. 
The device is in 55 swedish cities and 17 different countries, the company have kept it secret until now.

This is the best guerilla marketing campaign I have ever heard of! But take a look at the company website...
Prisma Teknik and all the signs are there. Read full story in Swedish...

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