FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Wednesday, 13 August 2008

NEW INTERVIEW MAG - Coming In September

Nearly all magazines have recorded a drop in sales for the first half of this year, even Vogue -15%!
Is everyone hanging out and getting their fixes online? No time for reading as Facebook is more appealing?

On January 29th I posted news about Fabian Baron leaving French Vogue to return to Interview, to inject
some much needed creative input and direction.
Well the September issue has a thorough makeover with new logo, layout, paper stock and trim size and
even a special foil and ink-treated cover, wow! The content and repositioning is also in the right direction...
READ MORE. Hoping to counter the disposable nature of culture these days, Baron puts it like this...
''Quality needs to be put into magazines today, otherwise there will be no reason for magazines to exist.''


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