FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Monday, 18 August 2008

R/GA - Digital Branding

R/GA - One of the top digital agencies, with offices in London, New York & San Francisco...
they are set to start a branding arm to the group, but still with a focus on digital. With technological
driven work in the past for Nike and Nokia, this is a bold and good move for the group, which is needed
online in this day and age. Shame I passed on them when they tried to headhunt me :-(

Nice statement here...
‘The fundamental principles of branding still apply in digital marketing, yet there are also new
opportunities that are not fully realised by other branding and advertising agencies.’

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