is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within digital channels, creating more meaningful advertising and brand experiences, helping brands to realise their position by creating strategies, driving brand direction, raising brand profiles, assisting brand vision, and pushing core values.
Tomato,Frost designetc, will it go this far? How will it be done online if at all?
Something I do believe is that type will start to become the pull again, or more focus will be on type that illustrates... within more commercial communication, design and advertising. Check this new TV commercial, by legendary typographer/designer Jonathan Barnbrook, through Grey London.
There is also always the fact that budgets have been cut (goodbye expensive photo-shoots etc) and what better way to communicate as a result than with strong copy and typography? The new twists or innovative ideas will stand out and be the winners.